Ubisoft, the French videogame giant, is embracing new technologies such as artificial intelligence (AI) and virtual reality (VR) for the future of gaming, according to the company’s CEO. Ahead of Apple’s upcoming release of the Vision Pro mixed reality headset, Ubisoft is ready to make its next big bet on the importance of VR. CEO Yves Guillemot has long been known to take risks on gaming innovations, such as partnering with Nintendo on the Wii console in 2006. Guillemot believes that VR is the next big disruptor in the gaming industry following the rise of free-to-play smartphone games and titles streamed directly from the internet cloud. Apple’s investment in VR is also seen as beneficial for the entire industry, opening up new possibilities for innovative game design. With the release of Vision Pro, which boasts a price tag of roughly $3,500, Ubisoft is looking forward to developing games for this cutting-edge technology.
Among the company’s other diversification strategies, Ubisoft is expanding its presence in film and TV streaming content. The recent success of Mythic Quest, a comedy series set in a video game studio, on Apple TV has demonstrated the potential for gaming-related programming. The company’s animated series, Captain Laserhawk: A Blood Dragon Remix, will premiere on Netflix later in 2022. The show is set in a dystopian, cyberpunk world and features characters from Ubisoft games. Guillemot says that “the goal here is to make sure that our brands can reach more players all over the world,” thereby letting everyone participate in their creative offerings.
As for AI, Guillemot is excited about the possibility of generative AI, which he compares to the invention of the mouse for personal computers. The gaming industry, a $200 billion industry today, is primed for intelligent games that can tap into the computing power of the cloud. With every character having a spontaneous life of its own, gaming can be more lifelike than ever before. Guillemot says that the industry will be more attractive and fun as a result of embracing AI and VR.
In conclusion, Ubisoft’s CEO is optimistic about the future of gaming with AI and VR innovations. Despite the potential for risk with new market entrants, the company’s strategy of diversification seems to have worked well, according to gaming analysts. Furthermore, Ubisoft’s commitment to expanding its entertainment offerings is seen as a wise investment by Guillemot, who envisions a world where everyone can participate in their creative universe.
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Eugen Boglaru is an AI aficionado covering the fascinating and rapidly advancing field of Artificial Intelligence. From machine learning breakthroughs to ethical considerations, Eugen provides readers with a deep dive into the world of AI, demystifying complex concepts and exploring the transformative impact of intelligent technologies.
