Vision Pro rival coming at I/O 2024?

Vision Pro rival coming at I/O 2024?

The Apple Vision Pro features a sophisticated hardware and software experience that no augmented reality (AR) or virtual reality (VR) headsets available on the market can match. Rivals like Meta have criticized the expensive Apple spatial computer more than once, but I’m certain the Vision Pro alternatives of the future will draw inspiration from Apple’s …

Read more

Reasons Why Consumers Do or Don’t Want to Watch Video on VR Headsets

Reasons Why Consumers Do or Don’t Want to Watch Video on VR Headsets

Note: This article is based on the VIP+ special report “Apple Vision Pro + Entertainment,” available only to subscribers. Video entertainment consumption could be among the most compelling consumer use cases of Vision Pro. But it’s unclear whether consumers will accept VR or mixed reality (MR) headsets as an enjoyable form factor for watching 3D …

Read more

Apple Laid Off 600 People in Pivot Away From Cars and Watch Displays: Report

Apple Laid Off 600 People in Pivot Away From Cars and Watch Displays: Report

Photo: Smith Collection/Gado (Getty Images) Apple decided to stop building cars and smartwatch displays in-house so it laid off 600 employees, according to a report from Bloomberg Thursday. The layoffs, which occurred in Feb. and March, affected 87 employees working at a secret Apple facility working on smartwatch screens, and hundreds working on the Apple …

Read more

Everything you need to know about VR headsets

Everything you need to know about VR headsets

Are we there yet? Virtual reality headsets are quietly revolutionizing business and healthcare. They’ve been used to teach KFC staff to fry chicken, prepare UPS drivers for road hazards, and train astronauts for outer space. In healthcare, they’re used for pain management by veterans and kids with cancer. And these are only a few examples. …

Read more

Apple Vision Pro’s Spatial Persona now moves around

Apple Vision Pro’s Spatial Persona now moves around

The Apple Vision Pro’s Spatial Personas, avatars designed to replicate a user’s facial expressions and hand gestures, have been set loose. The avatars can now roam freely in your virtual space, allowing them to look at, point to, and interact with, various apps over SharePlay. It’s part of Apple’s effort to make hanging out in …

Read more

Apple Vision Pro Could Reduce Surgeon Training Time 40% To 200%

Apple Vision Pro Could Reduce Surgeon Training Time 40% To 200%

Apple Vision Pro is perhaps the best virtual tool yet for training surgeons, says a company that builds virtual experiences to medical training, adding that its gesture control system is “phenomenal.” Using Apple Vision Pro in training—similar to other VR systems—can reduce surgical training time by 40% to 200%. Best of all, it develops competence …

Read more

The Apple Vision Pro is ‘expensive, impractical, and clearly nowhere near ready for the mass market’

The Apple Vision Pro is ‘expensive, impractical, and clearly nowhere near ready for the mass market’

Apple CEO Tim Cook The Apple Vision Pro is “amazing, and clearly part of the future, but also expensive, impractical and clearly nowhere near ready for the mass market,” independent analyst Benedict Evans writes. Benedict Evans:‎ The Vision Pro is a very un-Apple product launch: it’s effectively a very polished prototype or a developer kit, …

Read more