Snap Reports Augmented Reality Drives User Engagement, Ads

Snap Reports Augmented Reality Drives User Engagement, Ads

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday (April 25) during the company’s quarterly earnings call. He said that Snap considers AR to be one of the company’s three strategic priorities, alongside revenue …

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Former Magic Leapers launch a platform for AR experiences

Former Magic Leapers launch a platform for AR experiences

Image Credits: Trace When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in Spring/Summer 2015, it was about as hot as startups come. After years of secrecy, the augmented reality company captured Silicon Valley’s imagination with in-device footage, before capping the year with an $827 million raise. The story of …

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Bridging Digital & Physical Worlds with Efficiency & Intelligence

Bridging Digital & Physical Worlds with Efficiency & Intelligence

For the last 44 years, the IEEE Symposium on VLSI Technology & Circuits has delivered a unique convergence of technology and circuits for the microelectronics industry, with maximum synergy between both domains. The 2024 IEEE Symposium on VLSI Technology & Circuits is organized around the theme: “Bridging the Digital & Physical Worlds with Efficiency & Intelligence.” The five-day …

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My Life Outside of the Apple Vision Pro

My Life Outside of the Apple Vision Pro

This has become a pattern: One minute he’s not wearing the headset, and the next he is. The transition would always happen unexpectedly—when I’d leave the room to jump in the shower, do my makeup in the bathroom, or get ready to go out. One time, after I finished brushing my teeth before bed, I …

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Apple Vision Pro Review: A Little Too Far Out

Apple Vision Pro Review: A Little Too Far Out

Worse is when the doorbell goes off while you’re in the Vision Pro and you have to suddenly take it off to run downstairs and answer the door. Contrary to what Apple might want, I find it odd to just keep wearing the headset as I move through my home. Just the other day I …

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