The Meta Quest 3 hasn’t enjoyed much time in the spotlight this year, and that probably won’t change with the headset’s most recent hardware and app updates. But let’s cast a more intense glow on the Meta Quest anyway because there’s something else happening to the Quest ecosystem if you’ve been paying attention. The folks …
On its surface, Marvel’s new “immersive story” What If…?, available to Apple Vision Pro users starting Thursday, seems like a win-win. Marvel gets to mess around with how to combine storytelling and spatial computing, and Apple gets a big-name experience to appease everyone who ponied up $3,500 for their new piece of tech. But having …
The problem with the term “spatial computer” is that most devices using the obtuse marketing term don’t actually look like computers. Yes, the Apple Vision Pro or Meta Quest 3 meet the definition of “computer,” but most people still think of “PC” as a desktop or a laptop. So now there’s the Spacetop G1, an …
Google is forming a partnership with augmented reality (AR) startup Magic Leap. “We’ve shipped a couple of different versions of augmented reality devices so far, so we’re out there delivering things, and Google has a long history of platforms thinking,” Magic Leap Chief Technology Officer Julie Larson-Green told Reuters Thursday (May 30). “So, we’re thinking, …
Hello from Helsinki, Finland! The city is different from how I found it in December: there is no snow, but there is a bright sun that sunsets late evening. It’s very beautiful, but in a different way. As usual, I will keep you posted about my adventures here! This week in XR has not been mindblowing, …
The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition that we’d fallen behind the curve on the machine learning side, which, to some degree, was reflected in the business performance,” Evan Spiegel said in an interview with Bloomberg News published Sunday (May 19). …
As we covered when it was first announced, Apple’s new Vision Pro might just finally make augmented and virtual reality the new “it” thing for the future. However, while we’ve been left to speculate about what the Vision Pro could eventually mean for 3D movies and just how the heck features like virtual keyboards might …
Consistently touted as the next big thing, the terms metaverse, virtual reality (VR), augmented reality (AR), and extended reality (XR) have dominated tech discussions for years. With the much-anticipated launch of Apple’s Vision Pro headset earlier this year, directly competing with Meta’s established Quest line, it seemed like VR finally had its much-anticipated breakout moment. …
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday (April 25) during the company’s quarterly earnings call. He said that Snap considers AR to be one of the company’s three strategic priorities, alongside revenue …
Image Credits: Trace When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in Spring/Summer 2015, it was about as hot as startups come. After years of secrecy, the augmented reality company captured Silicon Valley’s imagination with in-device footage, before capping the year with an $827 million raise. The story of …