Xbox Game Pass is one of the most popular gaming subscriptions as it not only caters to the console audience but the PC audience too. The subscription service provides players with a variety of games for free each month and also offers some great discounts frequently. Interestingly, it seems that the popularity of Xbox Game Pass is at an all-time high as a new report reveals that the service now has 25 million subscribers.
Spotted by InsiderGaming, a LinkedIn post by Xbox’s Senior Director for Platform and Brand Marketing, Craig McNary has revealed this information about the service. In the description of his work for Xbox as the Director for Integrated Marketing from 2018-2023, McNary stated that he helped Xbox Game Pass launch and grow “to 25 million subscribers”. This number in earlier reports was at 30 million and has been changed since then.
McNary added that they managed to hit this number “through measured full-funnel campaigns, go-to-marketing planning, expanding to other platforms such as PC, iOS and Android and also bringing in partnerships with companies such as “Alienware, EA Play, Spotify and Disney+”.
Xbox hasn’t officially commented on this number yet, so some might have an issue taking this number at its face value. We also do not know whether this number includes subscribers that came over from Xbox Live Gold to Xbox Game Pass Core. However, if they have indeed managed to hit this number, then it is a great milestone for the company.
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Eugen Boglaru is an AI aficionado covering the fascinating and rapidly advancing field of Artificial Intelligence. From machine learning breakthroughs to ethical considerations, Eugen provides readers with a deep dive into the world of AI, demystifying complex concepts and exploring the transformative impact of intelligent technologies.
