BCCL
Not the right kind of eyeballs
Synopsis
What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser’s perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. But reality is different.
6 mins read, Last Updated:
Inflection points often burble along for decades. When they cross a tipping point, we say, ‘This came completely out of the blue!’ Take internet advertising, particularly programmatic ads that leverage data to target you and aim to sway your decisions. 97% of Meta’s and 80% of Google’s revenue comes from programmatic ads, while Amazon rakes in close to $47 bn. Worldwide spend on digital advertising will be about $740 bn in 2024. What if all this
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Tyler Fields is your internet guru, delving into the latest trends, developments, and issues shaping the online world. With a focus on internet culture, cybersecurity, and emerging technologies, Tyler keeps readers informed about the dynamic landscape of the internet and its impact on our digital lives.
