BCCL Not the right kind of eyeballs Synopsis What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser’s perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. …
Nvidia was the best-performing stock in the S&P 500 last year. Its share price surged 239% as artificial intelligence (AI) whipped Wall Street into a frenzy. However, several hedge fund billionaires began diversifying away from Nvidia in the fourth quarter, while purchasing shares of Amazon (NASDAQ: AMZN). Louis Bacon of Moore Capital Management sold 873,000 …
Apple (AAPL), Microsoft (MSFT), Nvidia (NVDA), and the rest of their Big Tech cohorts are gearing up for what is expected to be one of the more eventful earnings seasons in some time. Generative AI will no doubt be top of mind as the push to monetize the technology continues and investors look for any …
New Delhi: India’s digital advertising industry has yet to fully capitalize on the rapid growth of the open internet. Consumers dedicate half their time to the open internet (OI), yet ad spending on this platform accounts for just 15%, compared with a whopping 85% on walled gardens. This translates to a 5.5 times higher ad …