BCCL Not the right kind of eyeballs Synopsis What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser’s perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. …
COMPANY NEWS: Cohesity, a leader in AI-powered data security and management, today announced it is collaborating with Intel to bring Intel’s confidential computing capabilities to the Cohesity Data Cloud. Leveraged with Fort Knox, Cohesity’s industry-leading cyber vault service, this data-in-use encryption innovation will be the first of its kind in the data management industry. Together, Cohesity …
Step aside, CFOs: New generative AI technology stands to supplant you as your CEO’s best friend. This in part reflects how the latest crop of powerful tech can unlock major impact to worker productivity and corporate financials, according to a new study of CEOs by consultancy PwC. The survey was released ahead of an AI-themed …