Striving for Authentic Natural Hues: A Journey
Co-founders Jim Ajioka (CSO, left) and Orr Yarkoni (CEO, right) are the masterminds behind Colorifix, a startup that aims to revolutionize the industrial dyeing process using bacteria. Traditionally, dyeing clothes involved heating a mixture of water, dye, fabric, and fixatives, which were often vinegar or urine. While earthy colors could be achieved using plant and …