Endefo, a Dubai-based electronics brand under the Ashtel Group of Companies, has announced its plan to invest INR 200 crore in the Indian wearable technology market by the end of 2024. With this investment, the company aims to secure a 10% market share in the Indian Weartech segment within three years. Endefo will launch six premium verticals in India- sound bars, portable speakers, TWS (true wireless stereo), boomboxes, smartwatches, and party speakers. These products will be available through retail outlets, Amazon, and the company’s e-commerce platform. Aneef Tas, CEO of Endefo, said, “We proudly announce that all our cutting-edge products are and will be Made in India. The total investment of INR 200 crore in India will be directed towards expansion plans, sound technology, launching new verticals/products, marketing, and more. We are confident that our products will resonate with Indian customers and meet their ever-evolving demands.” Endefo aims to lead in terms of premiumness, innovation, and providing cutting-edge technology at accessible prices. Established in 2003, Ashtel has expanded to 24 countries and entered India with Endefo as one of its primary companies, aiming to meet the demands of the Indian masses in the weartech segment.
Denial of responsibility! TechCodex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
