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Why Mobiles are a Powerful Tool in Ecommerce

Mobile phones are one of the most essential tools in the world today, and they have completely transformed the landscape of modern business for consumers and entrepreneurs alike.

It’s fair to say that much of the progress in the corporate world in the last decade has been linked to smartphones, and there’s a reason businesses these days are so focused on mobile business.

In fact, you might not be aware, but more than 54% of mobile users worldwide have a smartphone these days, and that is a huge pool of people to target. What’s more, 80% of internet users own a smartphone, and these are the people you need to impress. If you are trying to run an ecommerce business, you will probably already be aware of the impact of mobiles. So, let’s take a look at what makes them such a powerful ecommerce tool.

Mobile optimisation

More and more people are relying on their smartphones for business transactions, so you have to make the most of this. In the United States, mobile commerce already makes up more than 30% of all ecommerce in the country.

People like the convenience of having their mobile at their fingertips, and using it to shop online is a logical next step. This is why when you are trying to develop the perfect ecommerce store for customers you have to make sure it is mobile compatible. This means stripping things back, using a responsive theme, and making them simpler and faster to use in order to improve sales.

They allow for instant buying

Another great reason to embrace the mobile influence in ecommerce is because they allow customers to buy things instantly. You should consider integrating a one-click buying function for mobile users, but even if you don’t, it is becoming significantly faster to buy via mobile. People don’t want it to take forever when they choose to buy something online, so allowing for quicker transactions is a big step toward greater customer retention.

SMS plays a vital role

You might not think it, but SMS can actually play a massive role in your ecommerce business as well. This is something that lets you connect with customers who have used your online store in the past.

You can capitalize on the fact that more than 90% of users actually read a text message within three minutes of receiving it. This is a great opportunity to leave a lasting impression, promote your ecommerce store, and offer them exclusive deals designed to tempt them back.

Apps make everything easier

Anyone with a smartphone will find apps an inescapable part of owning and using one. According to Biznessapps.com, we can expect mobile app downloads to reach 284 billion by 2020! And they also play a hugely important role in the world of business because they make everything so much easier.

Yes, your website should be mobile-friendly, but you also need a business app for your ecommerce business. Think how many more sales you’re likely to make if people don’t even have to go into their browser to access your store. They can browse and buy on their lunch break at work, or even on the train home at the end of the day!

Social media marketing

It’s pretty clear that marketing is essential for any modern business, but tapping into the field of mobile marketing is even more essential because people have the mobiles with them all day every day.

Website marketing is key, and search engine optimisation can certainly take your business to the next level, but social media is where it’s at. There are 38 million active mobile social media users in the UK, and that is a lot of people to market your store to.

You might even like to try to link your ecommerce store to social media sites or allow mobile users to buy through social media (a practice that is growing in popularity). It’s clear that social media plays a massive part in helping you market your ecommerce store, and helping customers use it.

When you are trying to run a successful ecommerce business, you have to think about what customers are looking for. Convenience is the buzzword here, and nothing offers convenience quite like mobile phones. Combining the two is the absolute best way of generating more interest in, and success for, your ecommerce business. If you are yet to make your ecommerce business a mobile-friendly venture, there’s no time like the present!

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