An exclusive and highly-anticipated technology, Apple’s Vision Pro headset is set to be released in early 2024. However, due to its limited availability, customers may need to schedule an appointment to purchase the headset from select Apple Stores across the United States. The customization process of the mixed-reality headset adds to the uniqueness of the buying experience, requiring each buyer to personally adjust the device. This operation, as reported by Mark Gurman of Bloomberg, is expected to be a significant endeavor.
Apple plans to make the Vision Pro available at all 270 of its US stores, with a focus on major cities like New York and Los Angeles initially. The designated Vision Pro sections in these stores will feature demo units, accessories, and seating for a fully immersive experience. However, due to the high costs and limited supply, the number of demo units will be limited.
To ensure a perfect fit, Apple will follow a strategy similar to that used for the Apple Watch in 2015. Customers will be required to make an appointment for purchase and may provide their vision prescription for lens inserts later through an online platform. The initial sale of the Vision Pro will be conducted through Apple’s web store, with plans to expand its availability to other online platforms.
Online buyers will be asked to provide their prescription information and use a face scan app to determine the correct size for accessories. Apple is also developing an iPhone app to scan the user’s head and create a customized light seal to enhance the immersive experience.
The launch of the Vision Pro is expected to be Apple’s most challenging yet. The company will need to navigate complex supply chain logistics, train sales staff on device setup and usage, and educate customers on its functionalities. Apple does not plan to work with third-party sellers for the Vision Pro until at least 2025.
According to sources, Apple aims to release the Vision Pro in other countries by the end of 2024. The UK and Canada are being considered as the initial international markets, followed by expansion into Asia and Europe. Apple’s engineers are currently localizing the Vision Pro for several countries, including France, Germany, Australia, China, Hong Kong, Japan, and Korea.
Apple plans to make the Vision Pro available at all 270 of its US stores, with a focus on major cities like New York and Los Angeles initially. The designated Vision Pro sections in these stores will feature demo units, accessories, and seating for a fully immersive experience. However, due to the high costs and limited supply, the number of demo units will be limited.
To ensure a perfect fit, Apple will follow a strategy similar to that used for the Apple Watch in 2015. Customers will be required to make an appointment for purchase and may provide their vision prescription for lens inserts later through an online platform. The initial sale of the Vision Pro will be conducted through Apple’s web store, with plans to expand its availability to other online platforms.
Online buyers will be asked to provide their prescription information and use a face scan app to determine the correct size for accessories. Apple is also developing an iPhone app to scan the user’s head and create a customized light seal to enhance the immersive experience.
The launch of the Vision Pro is expected to be Apple’s most challenging yet. The company will need to navigate complex supply chain logistics, train sales staff on device setup and usage, and educate customers on its functionalities. Apple does not plan to work with third-party sellers for the Vision Pro until at least 2025.
According to sources, Apple aims to release the Vision Pro in other countries by the end of 2024. The UK and Canada are being considered as the initial international markets, followed by expansion into Asia and Europe. Apple’s engineers are currently localizing the Vision Pro for several countries, including France, Germany, Australia, China, Hong Kong, Japan, and Korea.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
