Twitter has announced that users will now need to be verified in order to use TweetDeck, according to a tweet from the company. This change will take effect in 30 days.
The announcement came with details about an improved version of TweetDeck, introducing new features. It is unclear whether Twitter will charge users for both the new and old versions of TweetDeck. Twitter has not yet responded to requests for comment.
We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.
Some notes on getting started and the future of the product…
— Twitter Support (@TwitterSupport) July 3, 2023
Charging for TweetDeck, a previously free tool widely used by businesses and news organizations for content monitoring, could potentially boost Twitter’s revenue. This move comes as Twitter has struggled to retain advertising revenue under the ownership of billionaire Elon Musk.
This decision follows Musk’s recent announcement that both verified and unverified users would have limited daily post allowances to combat data scraping and system manipulation. It received backlash from Twitter users and ad experts, who believe it could undermine the new CEO, Linda Yaccarino, who assumed her role last month.
Individuals will need to pay $8 per month to verify their accounts, while organizations will pay $1,000 per month.
© Thomson Reuters 2023
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