Twitter has recently announced that certain content creators on its platform will have the opportunity to earn a share of the advertising revenue generated by the company. This means that these creators will receive a portion of the revenue from ads displayed in their replies. However, there are certain criteria that must be met in order to be eligible for this program. Creators must be verified users with a minimum of 5 million impressions on their posts each month for the past three months, and they must also have a Stripe payment account.
This move by Twitter is part of their effort to attract more content creators to the platform. Earlier this year, the company introduced the option for users to offer paid subscriptions to their content. In a generous gesture, Elon Musk, the billionaire who acquired Twitter last year, stated that the company will pass on the entire subscription revenue to creators in the first year, excluding payment gateway charges.
Interestingly, Musk’s decision to share advertising revenue with content creators comes shortly after Mark Zuckerberg’s Meta Platforms launched the Threads app, directly challenging Twitter. Threads has experienced rapid success, surpassing 100 million sign-ups within just five days of its launch. In response, Twitter has threatened legal action against Meta, accusing them of hiring former employees with access to trade secrets and confidential information.
It’s worth noting that Twitter recently implemented a temporary limit on the number of tweets users can see per day due to concerns about data scraping and system manipulation. However, this move has been met with some backlash and could potentially undermine the company’s efforts to attract advertisers. Advertisers have already been wary of Twitter due to concerns about Musk’s approach to content moderation rules, which has had an impact on the company’s revenue.
In other news, on the latest episode of Orbital, the Gadgets 360 podcast, the team discusses whether the Nothing Phone 2 will serve as the successor to the Phone 1 or if the two will coexist. The podcast is available on popular platforms such as Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, and Amazon Music.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.