via Warner Bros.
In the world of Hollywood blockbusters, hype is a necessary element of marketing campaigns. However, it seems that The Flash has been overhyped beyond measure. Despite months of claims that Ezra Miller’s solo debut as the Scarlet Speedster would be one of the greatest comic book adaptations of all time, even coming from unlikely sources such as Tom Cruise and Stephen King, early previews and an avalanche of trailers have had the opposite effect. With a 71 percent Rotten Tomatoes score, The Flash doesn’t even make DC’s top 20 best-reviewed movies. Industry insiders have also criticized Warner Bros.’s strategy of repeatedly telling everyone how great it is before they’ve had a chance to judge it for themselves.
Adding to the spectacle, The Flash has been sneaking reactions from fan accounts into its promotional material, raising questions about its professionalism. Even more disconcerting are the glaring grammatical errors spotted in some of these responses.
There’s no doubt that The Flash will live or die based on its box office numbers, but it leaves one wondering if the momentum for the multiversal epic was set too early.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
