Twitch, a well-known platform, has recently sparked controversy with its new “Partner Plus” program. This program offers a more favorable revenue sharing agreement to top streamers who meet specific milestones. Interestingly, a prominent streamer has claimed that this program was quietly offered to top streamers in the past.
According to the streamer, this secret deal required hitting a quota for three months to secure the benefits indefinitely. However, Twitch has now added a 12-month cap to the program, which means streamers must consistently meet the quota every year. This change has made the program less attractive to those who previously enjoyed its indefinite benefits. The streamer expressed dissatisfaction with Twitch taking 50% of a streamer’s income and described the platform as an “empty room” that streamers must actively promote and create content to attract viewers.
The Partner Plus program offers qualified streamers a 70/30 split on subscription revenues up to $100,000 earned annually. To qualify for the program, streamers must have a minimum of 350 recurring paid subscriptions for three consecutive months, as stated in a Twitch blog post. Streamers who meet this criteria will be enrolled in the Partner Plus program for the next 12 months, regardless of their paid subscription count during that period. Any revenue earned beyond $100,000 will follow Twitch’s usual 50/50 split.
The existence of this “secret” 70/30 deal was previously reported by various outlets, including The Verge. It was known within streamer circles that streamers with these “premium terms” now face the $100,000 cap. Therefore, it can be argued that the Partner Plus program represents a downgrade for Twitch’s top streamers. Despite being a massive platform, Twitch faces competition from other similar services like YouTube Gaming and Kick that offer better revenue splits for content creators.
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Eugen Boglaru is an AI aficionado covering the fascinating and rapidly advancing field of Artificial Intelligence. From machine learning breakthroughs to ethical considerations, Eugen provides readers with a deep dive into the world of AI, demystifying complex concepts and exploring the transformative impact of intelligent technologies.
