Demand for premium phones on the rise
The report also highlights that the global smartphone market is recording negative growth. As per Omdia, this is primarily because the “the mid- to low-end market shrinks due to economic recession and the expansion of the used smartphone market.”
The premium smartphone market, on the other hand, is steadily increasing because replacement demand for Apple’s premium models remains solid. “In addition, as the preference for Apple increases as a premium smartphone, especially within emerging markets, the sales volume and proportion of high-end models such as Pro and Max continue to increase among Apple’s iPhone series,” notes the report.
The forecast for next year is also not too good for the smartphone market. “The slump in the mid- to low-end market is expected to continue into the second half of this year, and the increasing portion of the premium market is expected to continue in the second half of this year with the launch of the new iPhone 15 series,” said Jusy Hong, senior research manager, Omdia.
Hong said that Apple will see a similar trend for iPhones. “Apple’s shipments of Pro and Pro Max will increase due to solid demand for premium models, but overall iPhone shipments this year will be similar to last year or decrease slightly due to weak demand for standard and plus models.”
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