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Search to undergo a transformation of a lifetime as Amazon prepares its plans

Amazon is reportedly set to embark on a cutting-edge project involving AI. Recently, a job posting for a senior software development engineer revealed that Amazon is planning to revolutionize its search tool with a conversational AI experience. The post aimed to find a candidate who can help the company implement an interactive conversational experience to help users find products that best suit their needs. This feature sounds similar to Microsoft’s OpenAI and Google’s Bard chatbots, which can converse in a human-like manner and are being integrated into search engines. Amazon is eager to push this project ahead and wants to rely on someone who can deliver this vision to its users promptly. The salary for the role ranges between $136,000 and $260,000 per year.

Aside from its search engine, Amazon is also looking to bring AI to its home robot Astro. A senior technical program manager job posting revealed that Amazon is looking to “re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques” through this AI-first initiative. The salaries for this role fall between $119,000 and $231,400 per year.

The impact of an AI-based search experience on shopping habits remains unclear, but it could lead to customers finding products more efficiently and eliminating the need to go through an extensive list of returns. Such a move will enhance the power of Amazon’s algorithm, thereby impacting product viewing and sales. Digital Trends has contacted Amazon for further information on the launch date of the new search tool.

 

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