Marvel Studios’ Secret Invasion premiered earlier this week, captivating audiences with its breathtaking opening sequence. Surprisingly, director Alim Selim revealed that artificial intelligence was used to create the mesmerizing visuals.
Selim explained that incorporating AI into the opening credits was a deliberate choice, aligning with the show’s themes of shape-shifting and mystery. Although he admitted to not fully understanding how AI works, Selim expressed curiosity and fascination regarding its capabilities.
The process involved collaborating with AI vendors to discuss concepts, themes, and keywords. The AI would then generate content, which was fine-tuned by making slight adjustments to the wording.
Following the revelation, some viewers on social media expressed disappointment and concern over the potential replacement of graphic designers and animators by AI technology.
The use of AI in the writing process has sparked controversy for Marvel Studios, especially in the midst of the current WGA strike. While some social media users support the writers, others have decided to boycott the show due to the involvement of AI. Prominent storyboard artists have also voiced their disappointment and criticized Marvel for relying on AI in their intro.
Marvel Studios’ Response
Method Studios, the design division responsible for the opening credits, addressed the reports surrounding the use of AI. They clarified that AI was just one tool among many that their artists and creatives utilized. The studio emphasized that no artists’ jobs were replaced; instead, AI tools complemented and assisted the creative teams.
The development of the opening scene involved a combination of pre-existing and customized AI tools. The traditional efforts of the art department, animators, compositors, and various other artists played an integral role in the production process, according to the studio.
Selim explained that incorporating AI into the opening credits was a deliberate choice, aligning with the show’s themes of shape-shifting and mystery. Although he admitted to not fully understanding how AI works, Selim expressed curiosity and fascination regarding its capabilities.
The process involved collaborating with AI vendors to discuss concepts, themes, and keywords. The AI would then generate content, which was fine-tuned by making slight adjustments to the wording.
Following the revelation, some viewers on social media expressed disappointment and concern over the potential replacement of graphic designers and animators by AI technology.
The use of AI in the writing process has sparked controversy for Marvel Studios, especially in the midst of the current WGA strike. While some social media users support the writers, others have decided to boycott the show due to the involvement of AI. Prominent storyboard artists have also voiced their disappointment and criticized Marvel for relying on AI in their intro.
Marvel Studios’ Response
Method Studios, the design division responsible for the opening credits, addressed the reports surrounding the use of AI. They clarified that AI was just one tool among many that their artists and creatives utilized. The studio emphasized that no artists’ jobs were replaced; instead, AI tools complemented and assisted the creative teams.
The development of the opening scene involved a combination of pre-existing and customized AI tools. The traditional efforts of the art department, animators, compositors, and various other artists played an integral role in the production process, according to the studio.
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