Musk retweeted a thread by a Twitter handle named DogeDesigner, which stated, “Highlights Tab is now live on Twitter. You can now showcase your favorite tweets on your profile.”
What is the Highlights feature?
The Highlights feature allows users to display their favorite tweets in a separate tab. To better understand this feature, think of it as similar to the Highlights feature on Instagram.
On Instagram, users can add Stories to Highlights so that their followers can revisit them anytime. Normally, Instagram Stories disappear after 24 hours, but Highlights allow users to group related Stories together. For example, Instagrammers can create a Highlight for travel Stories and another one for food-related Stories.
The difference between Instagram Highlights and Twitter Highlights is that on Twitter, users can publish tweets in their Highlights.
Highlights for creators and brands
The Highlights feature seems to be geared towards content creators and brands, making it a significant win for them. While there’s no official confirmation, the Highlights feature may currently be available on iPhones and the web.
Additionally, it appears that the Highlights feature is exclusively rolled out to Twitter Blue subscribers. According to one user in the thread, “Glad they are adding more features exclusively for Blue to make it worth the money.”
This announcement coincides with Twitter’s new CEO, Linda Yaccarino, meeting with investors to outline the company’s plans for revitalization. Twitter aims to attract more creators and launch a video app for smart TVs.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
