Today, video is the most popular form of content on every social media platform. There are two types of videos, one that promotes brand visibility and the other that treasures emotional moments. The kind of video determines the techniques to use in creating one.
With catchy taglines and attractive clips, one can influence the mind of viewers, which is the primary goal of video marketing. But at the same time, the wrong video can drive away the target audience, which affects brand visibility. Therefore, selling the story the right way determines the success and failure of a video strategy.
Before diving into video enhancement, one must learn how to make videos with pictures and music.
Steps to take to create a video
Choosing and Editing the images
Choosing the right picture is the first critical step that one takes. The professionality of the images depends on the goal of the video. The mobile captured photos are sufficient for casual videos, but hiring a professional photographer is the right choice for high-end business content. Before using these images for the video, editing them for an enhanced outcome is essential. Adding the proper lighting and dimensions is a start.
Import the images
After capturing and choosing the right images, the next step will be to import these images into the video editing tool. It helps assemble all the necessary photos in one place, making it more straightforward while editing. There is also an option to import images directly from the internet using media options.
Add pictures to the timeline
Adding the images to the timeline bar helps render the images into the initially chosen template. One can drag and drop the photos into the video. Usually, there are two options. “Add as a separate layer” and “replace.” The latter means replacing an existing image, while the prior is used to add an entirely new photo to the template. The timeline has numerous options which help in better video creation. Some of them are as follows,
- Color correction
Choose the right Audio
The fitting soundtrack is as important as the images. There are various categories from which one can choose based on their end goal.
The above mentioned are a few common choices available. Once the soundtrack is chosen, it is added to the video. Various audio formats are supported, such as MP3, Wav, and Ogg.
Transitions and Exporting the video
It is the final yet crucial step in the video creation process. Now that the image and music are paired tastefully, it is time to add the necessary transitions. The transitions add a sense of continuity to the video, improving its originality. A few variations available are,
After this, one can export the project and download it in various formats such as .mov, .mp4, .avi, .mkv, and etc.
Now that the process of how to make a video with images and music is clear, it is time to enhance the exported video.
Video Enhancement Tips
Enhancing a video adds spice to the otherwise dull concept. It helps a worthy story sell to the right audience. The word enhancement doesn’t always mean add-on; instead, it means improving the video characteristics to offer a better viewer experience. Here are a few simple yet effective tips that will come in handy.
Lighting and Color correction
Lighting is one of the most crucial steps to getting a professional finish to a video. Using the right photo video maker simplifies this process as it offers many advanced editing tools. Using properly placed lighting and enhancing this later on while editing helps the video shift from amateur to expert. In addition, using a suitable color correction technique helps set the mood and convey the message to the audience. Adjusting the saturation, contrast, and brightness can bring the correct objects into focus.
Here are a few color correction terminologies,
- White Balance: It determines the warmth of an image, i.e., how warm or cool the result looks.
- Waveforms: They help in the accuracy of color and luminescence, which helps create a high-quality video across multiple devices.
- Color Grading: It refers to making changes to the image quality by using components like saturation, contrast, sharpness, depth, etc.
While a white background keeps things clean, a green background opens up room for creativity. If the goal is a professional video, then opt for neutral colors such as white, light pink, and light blue. You can replace the green screen with quirky imagery if you prefer the funky style. If eye-catching is the preferred mode, animated background editing will brighten the screen.
Simplicity and elegance is the key to success. Over decorating the video or piling up various components can create a messy outcome, while simple goal-oriented editing can enhance the look. Opt for minimal but classy editing for a better finish. Two fundamental and necessary editing tips can be,
- Audio Noise Cancellation
- Lighting Adjustments for image clarity
Prioritizing clear audio
Clear audio helps viewers understand the underlying meaning of the message. Grainy or fuzzy music will enable viewers to click the exit button, while crisp audio encourages them to watch it till the end. The crystal clear sound can engage the user instead of leaving them confused. Here are a few red flags that one must be aware of.
- Humm or Buzz noises
- Microphone bumping disturbances
- Foreign or background noises
- Extreme audio processing.
Choosing the right Video Editing Software
The software or tool one picks for editing is determined by the following features.
- Ease of Use
- The tool should have an easy-to-use user interface that helps bring clarity to the user.
- Simple learning curve
- The components must be marked so that the learning curve is straightforward.
- Advanced features
- The tool should have all the features that the editor needs. Along with the basic features such as images and audio, having advanced features such as transitions helps improve the quality.
- Easy upgrades
- The chosen software should have the capacity to upgrade with minimal disturbances easily.
- Device Compatibility
- The software must run at the same optimized level on any device, such as a mobile or laptop.
The better the professionality of a video, the better the ‘brand benefit.’ The more intimate the video is the better emotional connectivity one gains from the audience. The choice among these two themes is decided by the initial objectives one articulates before the start of the video editing journey. A clear goal helps use the proper techniques and design. One can make a brilliant video only using images and music. Choosing the right picture video maker is what helps improve the outcome.
Using the enhancement techniques and keeping the template simple will help intensify the user experience. With the help of the information mentioned above, it’s time for everyone to start their journey in the world of mini-motion pictures.