Google is revolutionizing the shopping experience by incorporating generative AI technology, positioning itself as a competitor to e-commerce giant Amazon.com. The tech giant has unveiled new features that enable users to understand how clothing will fit them regardless of their body size. Additionally, Google’s search and image-recognition technology now allows users to find products more efficiently. The company is also harnessing generative AI to enhance travel research and route mapping, generating text, images, and videos from simple prompts.
Maria Renz, Google’s vice president of commerce, emphasized the company’s commitment to becoming a go-to shopping destination for consumers while providing a platform for merchants to connect with their customers. Google aims to leverage this technology across various merchants, promoting an open ecosystem and a thriving web environment.
Although Google currently dominates the search engine market, a survey conducted by CivicScience found that 46% of US shoppers still begin their product searches on Amazon. Furthermore, TikTok has gained popularity among Generation Z online shoppers, with 18% turning to the platform for their first search. To address this trend, Google has developed AI-powered shopping exploration features specifically targeting younger audiences.
One noteworthy feature launched by Google is the virtual “try-on,” allowing users to visualize how different clothes fit on models with diverse body types, ranging from XXS to 4XL sizes. Google accomplished this capability through an internally developed image-based AI model that takes into account how fabrics stretch and wrinkle to produce lifelike images. Initially, the try-on feature will focus on women’s tops, in collaboration with retailers like Anthropologie and Everlane, with plans to expand to men’s clothing later.
Furthermore, Google plans to incorporate more sources of information into its new “search generative experience.” Currently, this service is only accessible through the experimental Search Labs product. Google’s AI model, which taps into a variety of web-based sources, will now include user reviews to enhance its offering.
Google Maps is also receiving updates, including the addition of immersive view in four new cities: Amsterdam, Dublin, Florence, and Venice. This feature, employing AI to provide 3D tours of landmarks, expands the collection of available landmarks to over 500. Glanceable directions is another feature that allows users to view turn-by-turn directions for walking, cycling, and driving modes directly from their phone lock screens. Real-time updates on estimated time of arrival (ETA) will also be visible as users navigate their routes. This feature will be globally rolled out in June.
While some AI capabilities on Google Lens have been available for a while, such as identifying objects and text using a phone camera, Google unveiled a new feature that enables users to search for skin conditions. By capturing an image of a rash or skin bump, Lens will find visual matches to assist users in their research. Google emphasizes that this feature serves as a starting point and does not provide certified medical advice.
In conclusion, Google is pushing the boundaries of AI technology to enhance the shopping experience, leapfrogging ahead of competitors like Amazon.com. By incorporating generative AI, Google assists users in understanding clothing fit, offers advanced search capabilities, and improves travel research and mapping. The introduction of the virtual “try-on” feature and collaborations with renowned retailers demonstrate Google’s dedication to revolutionizing the fashion industry. Moreover, Google’s updates to Google Maps and Google Lens provide users with immersive experiences and useful information. Ultimately, Google aims to be the ultimate destination for consumers to shop and a valuable platform for merchants to connect with their target audience.
Denial of responsibility! TechCodex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
