The surprising success of Sony’s latest film, “Insidious: The Red Door,” has sparked a lively debate on social media. People are questioning why studios don’t invest more in mid-budget movies instead of pouring $300 million into franchises like “Indiana Jones and the Dial of Destiny.” While both films are fifth installments in long-running series, “Insidious: The Red Door” has emerged as the underdog with its impressive box office performance.
In its opening weekend, “Insidious: The Red Door” topped the domestic box office, raking in a fantastic $32.6 million over three days, including $5 million from Thursday previews. While this falls short of the franchise’s best debut, which was “Insidious: Chapter 2” with $40 million, it’s still a remarkable achievement. The first “Insidious” film, directed by James Wan, started off modestly with just under $100 million worldwide.
The appetite for horror films remains strong even in the post-pandemic years, as demonstrated by the success of “Insidious 5.” Despite receiving mixed reviews, the movie exceeded expectations and amassed $10 million more than projected. Directed by Patrick Wilson in his directorial debut, the film currently holds a 37% score on review aggregator Rotten Tomatoes. However, Collider’s Nate Richard praised it as the franchise’s most “human” installment.
Aside from “Insidious 5,” another standout performer of the weekend was the faith-based film “Sound of Freedom.” It garnered a strong response from its target audience of right-wing conspiracy theorists and even topped the July 4 box office. With an estimated $16.9 million added to its total, the film has reached a phenomenal $38 million domestically in less than a week.
On the other end of the spectrum, Disney’s mega-budget “Indiana Jones and the Dial of Destiny” slipped to the number two spot after a lackluster opening weekend. It only managed to gross $26.5 million, marking a 55% drop from its debut. Despite crossing the $200 million mark globally, the film’s $300 million production cost poses a challenge. Premiered at the Cannes Film Festival with mostly negative reviews, the movie’s box office trajectory remains uncertain.
The remaining spots in the top five were claimed by two animated films with contrasting performances. Pixar’s “Elemental” stabilized itself due to strong word of mouth, adding $9.4 million to its domestic total of $109 million. Meanwhile, “Spider-Man: Across the Spider-Verse” continued its impressive run, accumulating $7.7 million in its sixth weekend and surpassing the $350 million mark.
In terms of debuts outside the top five, the R-rated comedy “Joy Ride” earned under $6 million, indicating a renewed interest in R-rated studio comedies. This falls short of the opening weekend of “No Hard Feelings,” starring Jennifer Lawrence, a couple of weeks ago.
Overall, “Insidious: The Red Door” has emerged as a surprise hit, defying expectations and reigniting the debate on the significance of mid-budget films. While big-budget franchises still dominate the box office, the success of independent and genre films like “Insidious 5” and “Sound of Freedom” showcases the enduring appeal of diverse storytelling.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
