Edgar Cervantes / Android Authority
TL;DR
From June 12 through the end of June 13, Reddit experienced one of the most significant protests in its 18-year history. Thousands of high-profile subreddits participated in a protest by ceasing all user activity. The purpose of the protest was to express dissatisfaction with the changes Reddit is making to its data APIs, third-party applications, and moderation tools. If you need a refresher, we have a detailed rundown on the Reddit protests.
During the protests, a leaked memo from Steve Huffman, the co-founder and current CEO of Reddit, claimed that the protests had no significant impact on the platform’s revenue. However, data from TechCrunch suggests otherwise.
Similarweb, a web traffic analysis firm, reported that Reddit’s daily traffic decreased by about 7% during the protests. Additionally, the time Redditors spent on the platform declined by approximately 16%. Most notably, visits to Reddit’s ad portal, ads.reddit.com, dropped by around 20% between June 13 and June 23.
In summary, the protests resulted in a significant decrease in site traffic, reduced user engagement, and a notable decline in advertiser engagement. Although the exact impact on revenue is unknown, these numbers contradict Huffman’s claim that the protests had no significant effect.
This data strongly suggests that the Reddit protests were successful in mobilizing Redditors to voice their discontent. The coordinated protest had a considerable impact on traffic and engagement.
However, Similarweb’s data also reveals that traffic and engagement numbers gradually returned to normal levels after the initial 48-hour protest period. While some subreddits remained offline, the ongoing protests seem to have a lesser effect compared to June 13 and June 14.
The changes implemented by Reddit will take effect on July 1, 2023. Following this date, several popular third-party apps, including RIF, Apollo, Sync, and more, will cease to function.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
