M. Night Shyamalan deserves credit for his impressive reinvention and the revival of his career. Despite being written off, he has managed to consistently produce mid-budget genre films that are not only profitable but also demonstrate his creative vision.
However, this was not always the case. A decade ago, Shyamalan faced critical and commercial failures that severely tarnished his reputation and jeopardized his mainstream career. Films like “Avatar: The Last Airbender” and “After Earth” are widely regarded as some of the worst blockbusters ever created. Nevertheless, it was “Lady in the Water” that truly marked the beginning of Shyamalan’s downward spiral.
Following the success of “The Sixth Sense,” “Unbreakable,” “Signs,” and “The Village,” Shyamalan experienced his first major setback with “Lady in the Water.” This fantasy fable received unanimous criticism from both reviewers and audiences, ultimately failing to recoup its $70 million budget at the box office.
One of the main criticisms stems from Shyamalan’s self-indulgence, as he inserted himself into the story as the chosen one tasked with saving the world and improving society. However, what continues to disappoint people to this day – as evidenced by a recent discussion on Reddit – is the misleading marketing of “Lady in the Water” as a horror and thriller film, when it clearly does not belong to those genres.
Misleading marketing is unfortunately a common practice in Hollywood. In the case of “Lady in the Water,” certain TV spots and promos bordered on false advertising, which further damaged its reputation. Moreover, the film itself failed to captivate audiences from the start.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
