Twitter Features Faulty Ads for Amazon and Sky TV

Some Twitter ads are experiencing display issues on the platform’s mobile app. Several users have reported seeing Twitter’s logo instead of the intended advertisements from Amazon, Sky, and On Running.

These affected ads still show the advertiser’s name and what appears to be the intended caption. However, instead of linking to the advertiser’s website, the ads redirect to Twitter.com with the heading “DPA_Placeholder.” DPA stands for “dynamic product ads,” indicating a potential problem with Twitter’s ability to display the correct ads.

Currently, this issue seems to be limited to mobile ads from the main Amazon account, its Amazon Fashion sub-brand, On Running, and Sky. A search for “DPA_Placeholder” on Twitter reveals a similar problem with a New Balance ad in August 2022.

Users have noticed that some of the affected Amazon ads have received over 15 million views, while ads from On Running and Sky reached over 1 million people. The exact number of viewers who saw these ads without the correct content or the cause of the problem remains unclear. Nevertheless, this issue is not favorable for a platform trying to attract advertisers, especially after hiring ad executive Linda Yaccarino as its CEO to improve advertiser relationships.

The Verge reached out to Amazon, Sky, and On Running for more information but did not receive an immediate response. Twitter responded to The Verge’s email with a poop emoji.

Note: The Verge is a source that provided information for this content.

 

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