You’ll soon be able to use the one-app streaming experience Disney is creating between Disney+ and Hulu. On today’s earnings call, CEO Bob Iger announced that the beta version of Hulu on Disney+ will be available in December. The full launch is expected in early spring, though Iger cautioned the company may not see the full benefits of the one-stop shop until 2025. The beta version will allow parents to setup profiles and content controls to ensure viewing remains age appropriate. Disney says a key reason for the beta is to give parents time to do this setup since the library of Hulu content significantly adds to the streaming options.
Disney announced in May that it planned to bring Hulu content into Disney+ before the end of 2023. The company has been clear that both apps will still be available as standalone options. What’s more, Disney said it would purchase Comcast’s remaining stake in Hulu last week, so the entertainment giant will be the sole owner of that service when the deal closes sometime next year. A one-app experience should be useful to bundle subscribers who are paying for both services in return for a discount on the monthly rate.
Disney added almost seven million Disney+ core subscribers is the fourth quarter of its 2023 fiscal year. The company says that streaming service now counts 112 million total customers. It increased the ad-free price in October and announced a crackdown on password sharing would begin in 2024. Given the higher margins, thanks in part to higher subscription fees across both Disney+ and ESPN+, Disney says it’s still on track for its streaming business to be profitable by this time next year.
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