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Imagine a film entirely created by computer software, utilizing only a few inputted details. Some may argue that it’s a rip-off, while others may eagerly anticipate the results. Tom Rothman, the Chairman and CEO of Sony Pictures, recently addressed this very issue in the context of the evolving filmmaking industry.
AI, or artificial intelligence, is already a popular tool for those seeking hands-free assistance and convenience. However, for the writing community, this new technology is causing quite a nightmare. AI tools have become readily available, capable of generating their own thoughts on a given subject with just a few words inputted. In fact, one AI tool even produced the sentence, “Humans are very rarely necessary to help AI write a screenplay.”
The ongoing writers’ strike has led top executives to consider the possibility of using software as a workaround, as it never strikes and is content with its working conditions. Thankfully, individuals like Tom Rothman, who holds influential positions, do not share the same sentiment. In an exclusive interview with IndieWire, the Sony Pictures CEO voiced concerns over AI potentially replacing human writers and leaving millions jobless.
“A lot of the panic about this is overwrought. I don’t believe that AI can replace creative genius.”
This matter is so serious that the Writers Guild of America (WGA) is attempting to enforce new agreements, stipulating that if a writer is asked to rewrite AI-generated material, they must receive proper credit. This suggests that AI is already becoming a part of the writing process. Rothman understands the severity of this issue, as he recalled working on the film Robopocalypse with Steven Spielberg. The project was eventually abandoned due to concerns surrounding a robot’s intelligence spiraling out of control.
“I believe AI is scary. Trust me, bad [things] can happen. You seriously think a computer can’t figure out the nuclear codes?”
Although Rothman firmly states that he has no interest in replacing writers with AI at Sony Pictures, it is evident that this practice is being explored elsewhere. Companies like Pixar have already incorporated AI into their creative process, as seen in the production of Elemental. It’s only a matter of time until a film is released with absolutely no human involvement.
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