Samsung is known for its summer launch events, where it unveils its latest foldable and flippable smartphones. However, things may be changing in 2023. In previous years, Samsung has revealed its newest devices in late August, but that may not be the case this time around. A post on Samsung’s Australian newsroom, which has since been removed, appears to have confirmed that the tech giant will hold one of its famous Unpacked events as early as next month – a surprising shift from its usual launch cycle.
The update also revealed that Samsung will hold the event in Seoul, South Korea, breaking from its tradition of hosting events in London and New York City. Though it’s unclear why Samsung removed the post, it did provide a sneak peek at what the event might unveil, including updates to the company’s popular Galaxy Z Flip and Z Fold smartphones.
Samsung was an early leader in the foldable phone market, but rival brands like Motorola, Oppo, and Huawei have recently launched bendy call makers with thinner designs and bigger displays. To remain competitive, Samsung must update its devices with cutting-edge features to meet consumers’ demands.
Hosting Unpacked in Seoul is significant for Samsung as the city has become an emerging epicenter of innovation and culture. “The foldable category embodies Samsung’s philosophy of delivering innovation that pushes boundaries to reshape the future of mobile experiences,” said TM Roh, Samsung’s president and head of its mobile experience business. Fans of Samsung are eagerly anticipating the official confirmation of the July Unpacked date.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
