Home Gadgets Samsung Galaxy puts ‘world on its watch’, ET BrandEquity

Samsung Galaxy puts ‘world on its watch’, ET BrandEquity

Samsung has launched a campaign which aims at brightening every moment through the features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of Generation Z in today’s swift socialising scenario.

The phones come with features such as Object Eraser and Nightography for flawless shots and focus on what Gen Z values most and empower users to express themselves. A company statement said that the phones align with the fast-paced, connected lives of Gen Z, providing them with the tools to create and share their stories effortlessly.

Watch the film here:

A new campaign for Samsung Galaxy Watch6 series aims to inspire users to enter a new era of connectivity, productivity, and well-being.

The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine like managing hectic schedules, tracking health and wellness, and even entertainment.

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“Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Aditya Babbar, Vice President, MX Business, Samsung India.

The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. This newfound freedom and flexibility redefine wearable technology, providing users with unmatched convenience and peace of mind. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring.The film also highlights wide-ranging capabilities of Galaxy Watch6 series including navigating effortlessly through urban landscapes, facilitating digital transactions and streaming content. In addition, with the ability to stream music, videos, and news, Galaxy Watch6 series makes every day engaging.

“The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick,” said Vikash Chemjong, chief creative officer at Cheil India.

Watch the film here:

  • Published On May 16, 2024 at 10:36 PM IST

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