OnePlus has announced the OnePlus Road Trip – Futurebound, a unique initiative that aims to bring the latest technology experiences from OnePlus closer to its community across India. This road trip, in its second edition, will embark on a journey spanning the northern and southern regions of India, starting from Delhi.
To mark the launch of the OnePlus Road Trip – Futurebound, a special pop-up OnePlus experience outlet has been unveiled in Delhi. This outlet showcases a wide range of OnePlus products, including the highly anticipated OnePlus 11 Concept. The OnePlus 11 Concept was recently unveiled at the Mobile World Congress 2023 in Barcelona and is now available for the Indian community to experience.
In addition to the OnePlus 11 Concept, the pop-up experience outlet will also feature the flagship OnePlus 11 series, the all-new OnePlus Pad, OnePlus Buds Pro 2, OnePlus Nord CE 3 Lite, OnePlus Nord Buds 2, OnePlus Keyboard 81 Pro, and the OnePlus Monitor X 27.
OnePlus has taken an innovative approach for this road trip by converting two large trucks into mobile experience outlets. These expandable trucks showcase the brand’s commitment to pushing boundaries and transforming conventional concepts.
The road trip will cover over 25 cities, including tier-2 cities, along its northern and southern routes. The northern route includes cities like Chandigarh, Jaipur, and Lucknow, while the southern route includes Coimbatore, Chennai, Pune, Kochi, and Ahmedabad.
During the road trip event, attendees can participate in engaging activities such as the “OnePlus 5G Sketchbot,” which uses an AI robotic arm powered by 5G technology to recreate art made on smartphones. There will also be the “OnePlus Action Flipbook” experience and other fun-filled activities. Members of the Red Cable Club will have the opportunity to participate in the “Spot the Bus with OnePlus Road Trip” activity and have a chance to win OnePlus Buds Z2.
Customers who are interested in purchasing the OnePlus 11 Series products can also win exciting OnePlus goodies at the venue.
“We are thrilled to announce the launch of the OnePlus Road Trip – Futurebound, the second edition of our successful product experience campaign in 2023. OnePlus Road Trip – Futurebound comes back this year with a bigger, better experience, embarking on a much more expansive journey across India, to bring the OnePlus experience closer to the doorsteps of our community in over 25 cities, including tier-2 cities and beyond,” said Ishita Grover, Director of Marketing Communications, OnePlus India.
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