A Revolutionary Program for Twitch’s Elite Community
Twitch, the leading livestreaming platform, has recently unveiled its groundbreaking revenue splits initiative known as the Partner Plus program. This innovative program offers streamers a significant boost, allowing them to benefit from a 70/30 split instead of the current 50/50 split, as long as they meet specific requirements.
However, while many have lauded this as a step in the right direction, concerns have surfaced among content creators regarding the upcoming Partner Plus program. In a recent interview with Eurogamer, prominent streamers have expressed their apprehension, labeling the program as “anti-community.” They fear that it may pose challenges for a significant number of regular Twitch streamers who might struggle to meet the program’s eligibility criteria.
Our analysts have compiled even more statistics to determine who is eligible for the Twitch Partner+ program if prime and/or gifted subs were included! 👀
Based on estimated subs data for the past 3 months:
✅Including prime: ~5.2%
✅Including gifted: ~9%
✅Including prime & gifted: ~11.5% https://t.co/LQgtTdRmLv pic.twitter.com/ahm7rOWBlK— Streams Charts 🇺🇦 (@StreamsCharts) June 20, 2023
Twitch Partner Joesephyr, an influential figure in the streaming community, voiced concerns about the new program, stating that it seems “unattainable for the majority.” This sentiment resonates with other streamers who feel that while the initiative aims to demonstrate goodwill, the stringent criteria for entering the Partner Plus program may prove daunting for numerous streamers.
Qualifying for the Program
In their announcement last June, Twitch revealed that the Partner Plus program is set to launch in October 2023. To become a part of Partner Plus, content creators must meet certain conditions. Firstly, streamers need to maintain a minimum of 350 recurring subscriptions consecutively over three months. This requirement does not include Prime subs or gifted subs, which refer to viewers paying for subscriptions on behalf of other users.
This specific criterion has faced criticism as well. Warwick, a renowned Twitch Partner, expressed their reluctance to rely solely on non-gifted subs from their community. This concern is particularly relevant in light of the current cost of living crisis, as pointed out by Lomadiah.
In addition to the 350 recurring subscriptions, individuals who aspire to join the new program will face a revenue cap. If they earn $100,000 or more annually, the revenue split reverts back to the standard 50/50 ratio.
Mary Kish, Twitch’s Director of Community Marketing and Production, views Partner Plus as an opportunity for streamers to push their limits and achieve significant milestones. In her words, “once you hit that milestone, there is another milestone, and it’s harder.” She likened the program to a valuable “career lesson” for streamers.
