Krafton announces BGMI Ki Boli campaign

Krafton India has announced a new campaign called BGMI Ki Boli. The campaign celebrates the linguistic diversity within the Battlegrounds Mobile India community. The company says that there are around 40 million players with various dialects, regions, and communities.
“This campaign is a homage to our BGMI community and the thrilling universe of BGMI. It celebrates the extraordinary connection within our diverse gaming community and the unique dialect that has sprung from it,” said Srinjoy Das, Associate Director of Marketing, Krafton India. “We are excited to present ‘BGMI Ki Boli,’ a testament to the harmony between our BGMI community and the unique vernacular that has originated from it. Stay tuned as we unveil an engaging community event for the fans.”
As the BGMI community continues to flourish, the in-game expressions have naturally adapted to India’s vast linguistic landscape, culminating in ‘A New Boli.’ This unofficial language, now widely recognized, symbolizes the strong bond formed within the BGMI community. Popular BGMI phrases such as ‘Aana Pure,’ ‘Patt se Headshot,’ ‘Masla ho gaya ji,’ & ‘Ridge pe banda’ have become as widely recognized as viral film dialogues.
The company has also announced the campaign film with VFX and AI-generated sequences to create a seamless fusion of reality and the virtual world. The company says that the film “goes beyond mere commemoration, fostering a sense of unity and camaraderie among gamers hailing from varied backgrounds”.
This initiative is set to mark a significant milestone in the gaming sphere, proving that India’s diversity transcends even the boundaries of the virtual realm.
Here’s the film



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