If one were to take a critical look, it could be argued that the “Mission Impossible” films often have similar plots. In each film, Ethan Hunt is presented with an impossible task or a jaw-dropping stunt, and yet he always manages to pull it off. It’s only fitting that the actor who portrays him, Tom Cruise, would do something similar in real life. Just a year after reviving the cinematic experience with “Top Gun: Maverick,” Cruise is set to do it again with the release of “Dead Reckoning Part One.” This highly anticipated film is projected to break all franchise records and have a gigantic opening weekend, ensuring the salvation of the cinema industry.
Breaking the trend we’ve seen this summer and throughout the year, where films like “The Flash,” “Shazam! Fury of the Gods,” “Fast X,” and “Indiana Jones and the Dial of Destiny” have come and gone with underwhelming returns despite their massive budgets, the latest installment of the “Mission” franchise directed by Christopher McQuarrie is on track to prove that the issue isn’t franchise fatigue but rather the quality of the movies themselves. Some films just aren’t made as well, and as a result, people don’t want to see them.
“Dead Reckoning Part One” has already debuted overseas and has garnered the best reviews of any film in the franchise so far. A combination of superb marketing by Cruise and McQuarrie, who have been tirelessly promoting the film worldwide, and emphasizing the importance of the theatrical experience, has led to projections of a global five-day record-breaking opening of $250 million. This will be comprised of $90 million from domestic markets and $160 million from 70 international markets, including Australia, Brazil, China, France, Germany, Italy, Korea, Mexico, Spain, Taiwan, and the United Kingdom.
In addition to attracting the franchise’s core demographic, “Mission: Impossible” is also drawing in new fans. According to a report by Deadline, during test screenings for “Dead Reckoning,” some moviegoers under the age of 25 claimed that it was their first time watching a “Mission: Impossible” movie, despite the series being 27 years old.
Adding to the anticipation is the track record of Cruise’s films, which have shown that they are not frontloaded like other major blockbusters. For instance, “Top Gun: Maverick” made 82% of its domestic gross after its opening weekend, while 72% of the total domestic gross of “Mission: Impossible – Fallout” came after its initial three-day weekend.
Cruise and McQuarrie have been relentless in their promotion of “Dead Reckoning” over the past month. The promotional tour began in Rome, with a worldwide premiere on the iconic Spanish Steps, which were featured in an exciting chase sequence in the film. Cruise spent four hours taking photos with hundreds of fans and enthusiastically engaging with the media, all in the name of promoting the film.
“Mission: Impossible – Dead Reckoning Part One” is set to hit theaters tomorrow, July 12. Be sure to check out our interview with Cruise at the Rome premiere below.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
