According to the latest data from Counterpoint Research, a total of 9% more “HLOS” smartwatches were sold worldwide in the third quarter of 2023, i.e. between July and September, than in 2022. HLOS stands for “High Level Operating System” and refers to smartwatches with support for third-party apps. Simple fitness trackers or inexpensive, smart wristbands are not included.
Even though the Apple Watch Series 9 and the Apple Watch Ultra 2 received relatively few upgrades, Apple was able to maintain its position as market leader and, just like last year, claim a market share of 45%. The Apple Watch SE 2 is said to have contributed significantly to Apple’s best smartwatch quarter to date. Sales of the Samsung Galaxy Watch, on the other hand, have fallen by 19%, reducing Samsung’s market share from 24 to 18%. However, the Galaxy Watch 6 Classic is reportedly extremely popular and has increased the average selling price of a Galaxy Watch.
Huawei is in third place with a market share of 14%. The Chinese tech giant shipped an impressive 122% more HLOS smartwatches in the third quarter of 2023 than in the same quarter last year, primarily thanks to the Huawei Watch 4, Watch 4 Pro and Watch GT 4. However, the majority of this growth is attributable to Huawei’s home market of China. The three top dogs from India, namely Fire-Boltt, boAt and Noise, have all recorded solid growth, but due to lack of international presence, they still do not have enough weighting to be among the global market leaders.
Since 2009 I have written for different publications with a focus on consumer electronics. I joined the Notebookcheck news team in 2018 and have combined my many years of experience with laptops and smartphones with my lifelong passion for technology to create informative content for our readers about new developments in this sphere. In addition, my design background as an art director at an ad agency has allowed me to have deeper insights into the peculiarities of this industry.
Growing up in regional Australia, I first became acquainted with computers in my early teens after a broken leg from a football (soccer) match temporarily condemned me to a predominately indoor lifestyle. Soon afterwards I was building my own systems. Now I live in Germany, having moved here in 2014, where I study philosophy and anthropology. I am particularly fascinated by how computer technology has fundamentally and dramatically reshaped human culture, and how it continues to do so.
Jessica Irvine is a tech enthusiast specializing in gadgets. From smart home devices to cutting-edge electronics, Jessica explores the world of consumer tech, offering readers comprehensive reviews, hands-on experiences, and expert insights into the coolest and most innovative gadgets on the market.
