The world of mobile gaming has become increasing lucrative. Almost everyone has a game or two downloaded onto their phone, and the developers of these apps are raking in astounding numbers of downloads. Those downloads eventually turn to an impressive income with the advent of in-game purchases and online products associated with the games.
This all sounds great, and it is. But, you’ll never start to make money with your gaming app if no one is downloading or playing it. You need to get people interested in your game and make sure that it’s appealing enough to draw in your customers, so they spend plenty of time playing the game, and making purchases.
So, how do you market your latest gaming app? There are a ton of different ways you can go about it, and we’re going to cover some of the most effective marketing tools in this guide.
Social Media
Mobile gaming is earning more than PCs and consoles combined these days, and tons of game developers have been flocking to this new market. It’s a great way to reach as many people as possible since mobile phones have become such an ingrained part of our everyday lives.
If you want to break into the world of mobile gaming, then it’s time to tap into the amazing marketing power that social media offers. With social media, you have a platform where you can reach millions of people every single day.
Work on making short posts that promote your game and how much fun people will have playing it. Connect with other game developers in your field and help promote their projects as well, because odds are that they’ll return the favor.
You can also join subreddits and other groups that gamers frequently check. This is a great way to connect with your target audience and put your game right in front of them! The best part about using social media to market your game is that it’s 100% free!
Build a Website
It may seem counterintuitive to build a website for a mobile game, but it’s actually one of the best things you can do to market your project. Gamers will often look up reviews of a game online before they purchase or download it. Having an entire website dedicated to your game will set you apart from others and you can post exclusive tips and updates that draw your audience in and keep them coming back for more.
Another great part of having a website for your game is the ability to host your own online store. You’ll need some great merchandising set-ups that display your most popular products prominently. There are some great merchandising web apps out there that will use AI technology to help optimize your sales as well.
When you have a website, you can promote your game and sell merchandise related to it. This will help you increase your income exponentially and reach a much larger audience than just uploading your game and leaving it.
Pay For Ads
That old saying you have to spend money to make money holds true for most business endeavours, including online gaming. Not only do you have to pay for everything involved in developing the app, but you may need to pay for advertising as well.
Paying for advertising is an investment, and it will pay off in spades. You can pay for ads to run on television, Youtube, Twitch, or social media. Where you choose to place your ads will need to depend on your target audience, but there are tons of great options available to you.
Once you’ve successfully marketed your games, you can make ads work for you! Studies show that ad revenue in mobile games is growing fast, so this is definitely something you’ll want to consider when the time comes.
Sponser a Streamer
There are tons of popular streamers that get hundreds of thousands of views every day. If you do your research, you’ll be able to see that there are tons of streamers who are interested in the types of games that you’re marketing, and would be happy to work with you.
You can pay a streamer to talk about and promote your game to their audience. This can seriously increase your sales because streamers build loyal, dedicated audiences that trust them. Having a streamer promote your game will get thousands of extra eyes on your game, and they’ll be more likely to purchase it because someone that they trust promoted it.
Final Thoughts
Mobile gaming has become an incredibly popular industry, and there’s a lot of money to be made. As long as you have a great game, and the right marketing plan, then there’s no reason you can’t carve out a successful section of this world for yourself. Start networking with others in the industry, use the power of social media, and watch your sales rise as you market your mobile game.
Talha Ali is your tech generalist, covering a wide spectrum of topics within the ever-evolving world of technology. With a curiosity for the latest innovations, industry trends, and breakthroughs. Whether it’s hardware, software, emerging technologies, or the intersection of tech with daily life, Talha’s articles provide readers with a well-rounded perspective on the dynamic landscape of the tech industry.