How artificial intelligence is changing search on the internet

The development of artificial intelligence is changing how we find and trust information on the internet. Nowadays it is possible to generate countless articles at lightning speed with programs such as Chat GPT. But how can we as users be sure that this information is reliable?

This question concerns us all. The flood of information makes it difficult to decide which sources we can trust. It is also becoming increasingly difficult for search engines such as Google to list the right sources at the top. Any of us can become a supposed financial or house-building expert through AI.

Alexander Eisendle, founder of Eisendle Marketing, explains: “It’s a very turbulent time for Google at the moment. It is becoming increasingly difficult for Google to automatically recognize which website should be at the top of the ranking for a search query. I say automated because the ranking is determined dynamically by an algorithm. It is crucial for website operators to be perceived as a relevant and trustworthy source of information. There are a few important things you need to do to achieve this. For example, it is becoming increasingly important for Google to understand who is behind the written content. If the author can demonstrate expertise, for example in the form of other publications, this is only positive for your own content. Another example: domains with a long history also have a better chance of building up more authority with Google than completely new domains and projects. However, these are just 2 examples of how to build trust with Google.”

The risks for website operators and companies that operate without professional support are unquestionable. Without a strategy and the right content, you can undermine the trust of users and also jeopardize the visibility and success of your website in the long term.

For those interested, Eisendle Marketing offers support to succeed in this complex landscape.

Eisendle Marketing – Alexander Eisendle

Peter Tafner-Straße 2

5310 Mondsee

Österreich

https://www.eisendle-marketing.com/

i.A. Benjamin Bansal GmbH

Herr Benjamin Bansal, B.A.

06641379044

[email protected]

Eisendle Marketing, based in idyllic Mondsee in Austria, has been offering professional online marketing consulting since 2014. Founder Alexander Eisendle has developed a deep understanding of digital strategies through his extensive experience in various industries. The company specializes in increasing digital visibility through tailor-made solutions in SEO, SEA, social media and lead generation. In addition, Eisendle Marketing offers expertise in conversion rate optimization, Google Ads placement, website creation and relaunch as well as specialized consulting for B2B SaaS companies. Eisendle Marketing helps its customers to successfully navigate the digital world and achieve measurable success.

This release was published on openPR.