Google has added a new feature to the Play Store that allows for ads and limited-time events to be displayed in the search bar. While the inclusion of search bar ads is not necessarily surprising given Google’s dependence on advertising, the disappointing aspect of this new feature is that the suggestions appear above your recent search queries, suggesting that profitability is prioritized over user experience. Google had previously tested a similar feature in November 2022 and claimed that suggestions were organic content discovery spots rather than paid ads. However, screenshots from users have shown suggestions labeled as ads, contradicting this claim. At present, the search bar ads are only visible to some users, indicating that they are being slowly rolled out. Nonetheless, users hope that Google will eventually move the ads below recent search queries for greater convenience.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.