Posted in: eSports, Games, Video Games | Tagged: Gen.G, NASCAR
Esports organization Gen.G has announced a new partnership with NASCAR, paving the way for several exciting events.
The collaboration between Gen.G and NASCAR begins with The Pit Stop, powered by Mobil 1 and NASCAR, at the Rocket League Championship Series (RLCS) Boston Major on July 8th. Attendees will have the opportunity to step outside the arena at the WBUR CitySpace (890 Commonwealth Avenue, Boston) from Noon-5 pm for a watch party where they can enjoy the matches, food, drinks, and special activities. They will also have the chance to meet members of the Gen.G roster. Read on for more details from today’s announcement.
As part of the partnership, Gen.G Mobil 1 Racing creators Dazerin and Stanz will attend NASCAR races this season, creating content that showcases their experiences. They will provide insights into the activities surrounding a NASCAR race, offer a glimpse of the fan experience, and highlight what attending a race entails. Dazerin and Stanz will also explore the overlap between the racing and gaming communities at NASCAR races and share the innovative experiences NASCAR offers during their events. Since the establishment of the Gen.G Mobil 1 Racing and Gen.G Mobil 1 Racing Black Women’s team last year, they have achieved numerous accomplishments.
“Since joining Rocket League last year, we have wanted to expand our presence in the world of cars and motorsports. This partnership allows us to do just that, especially after the success of our Rocket League teams and our collaboration with Mobil 1,” said Martin Kim, Head of Partnerships at Gen.G. “Gaming is a unifying force, and NASCAR shares this belief. Together, we can explore opportunities that resonate with all audiences and communities.”
“At NASCAR, we believe that gaming bridges the gap between the virtual and real worlds, creating a stronger connection with our sport,” said Nick Rend, NASCAR Managing Director of Gaming and Esports. “Gen.G shares our belief in the power of gaming to connect people. We are thrilled to continue our commitment to Rocket League with Gen.G by hosting The Pit Stop at RLCS Boston Major, in collaboration with Mobil 1. We are also excited to work with Gen.G to discover new ways for our fans to engage with NASCAR and introduce our sport to new audiences.”
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Maria Malik is your guide to the immersive world of Virtual Reality (VR). With a passion for VR technology, she explores the latest VR headsets, applications, and experiences, providing readers with in-depth reviews, industry insights, and a glimpse into the future of virtual experiences.
