Valve has released its highly anticipated schedule for Steam Sales and Fests in 2023, providing gamers with ample time to plan their video game shopping sprees. In a blog post, the company shared a comprehensive calendar that distinguishes between major seasonal sales and themed events. The seasonal sales, occurring only four times a year during Spring, Summer, Fall/Autumn, and Winter, offer discounts on nearly every released title. On the other hand, the Fests focus on a specific category of games for a short period, often highlighting genres and including free-to-play titles.
Notably, this schedule also serves as a guide for game developers. They can now register and enter discounts for their games with the confidence that their promotions will align with Steam’s upcoming events. This eliminates the need for players to rely on assumptions or external websites like SteamDB to track sales. Valve’s transparency in providing this new calendar ensures that there will be no confusion or fear of missing out, although it is worth mentioning that the first day of major Steam sales often leads to server lags due to overwhelming traffic.
Additionally, the calendar features Steam’s Next Fest event, which runs three times a year. The first event is already live, allowing players to explore demos/previews, engage with developers, and watch livestreams. Developers can benefit from early feedback and gradually cultivate an audience for their future projects, as demonstrated by the success of Recreate Games with Party Animals.
To help you plan ahead, here is the complete Steam Sales and Fest schedule for 2023:
– Mystery Fest: February 20–27
– Spring Sale: March 16–23 (major seasonal sale)
– Puzzle Fest: April 24 to May 1
– Sports Fest: May 15–22
– Next Fest: June 19–26
– Summer Sale: June 29 to July 13 (major seasonal sale)
– Stealth Fest: July 24–31
– Visual Novel Fest: August 7–14
– Strategy Fest: August 28 to September 4
– SHMUP Fest: September 25 to October 2
– Next Fest: October 9–16
– Return of Steam Scream Fest (Halloween sale): October 26 to November 2
– Autumn Sale: November 21–28 (major seasonal sale)
– Winter Sale: December 21 to January 4, 2024 (major seasonal sale)
It’s worth noting that Valve expanded its major seasonal sales lineup by adding the Spring Sale in response to popular demand from the developer and publisher community. This change replaces the previous Lunar New Year Sale, which often had irregular timing due to the East Asian calendar. The new lineup ensures a more even distribution of promotions throughout the year, avoiding overlap with the Christmas season.
In addition to the scheduled events, Steam also offers occasional developer-oriented sales and weekend deals. Last year, Steam updated its regional pricing tool to set higher game costs for supported countries outside the US. This tool provides developers with recommended price adjustments, allowing them to compare and set a new base price for their games. However, once a price adjustment is made, Steam imposes a 28-day cooldown period during which discounts cannot be offered.
In conclusion, gamers and developers alike can benefit from Valve’s comprehensive Steam Sales and Fest schedule for 2023. With advanced notice and improved transparency, players can plan their purchases intelligently, while developers can strategically align their discounts with upcoming events. This initiative not only enhances the overall Steam experience but also supports developers in building an audience for their games.
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Eugen Boglaru is an AI aficionado covering the fascinating and rapidly advancing field of Artificial Intelligence. From machine learning breakthroughs to ethical considerations, Eugen provides readers with a deep dive into the world of AI, demystifying complex concepts and exploring the transformative impact of intelligent technologies.
