The iPhone has consistently been one of the best-selling smartphones worldwide. Therefore, it came as no surprise that the iPhone 14 Pro emerged as the top-selling smartphone during China’s recent online sale. However, what was unexpected was the popularity of a foldable phone that almost matched the iPhone 14 Pro in terms of sales.
According to CNBC, the Honor Magic V2 foldable phone ranked second in JD.com’s “hot sales” phone rankings for the week. Despite being about 2,000 yuan more expensive than the iPhone 14 Pro, the Honor Magic V2 garnered significant popularity. The third spot in the rankings was taken by the iPhone 13.
Honor used to be a sub-brand of Huawei but separated to become an independent brand after heavy sanctions were imposed on its parent company by the US. Huawei has faced difficulties outside of China due to these sanctions. However, Honor has thrived as an independent brand and has introduced several phones. The Magic V2, a foldable book-style design, competes with other foldable phones like the Samsung Galaxy Z Fold4. Currently, the Honor V2 is only available in China but is expected to launch in the European market later this year.
The demand for foldable phones in China has experienced significant growth in the past year. According to Counterpoint Research, the foldables market in China more than doubled in the last 12 months, with 1.08 million units sold in the first quarter. In contrast, the global smartphone market has seen a decline in the first months of 2023, and China’s smartphone market has experienced an 8% decline.
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