Theater enthusiasts haven’t witnessed a cinematic phenomenon akin to “Barbenheimer,” also known as Barbie, since the release of “Avengers: Endgame” in 2019.
While the COVID-19 pandemic undoubtedly played a role, there is also a prevailing weariness among audiences. Mediocre film releases no longer entice audiences to visit theaters when they can patiently await their streaming debut, which is more convenient and cost-effective.
Undoubtedly, there will be a few individuals who won’t make it to the theater to experience Barbie’s theatrical run. These viewers, along with those who have already enjoyed the viral Barbenheimer experience, are anxiously anticipating its arrival on streaming platforms. Although the film is still being shown in theaters, we must wait patiently as it eventually makes its way to streaming, where viewers can fully indulge in its humor-drenched pink world.
The Streaming Release Window for Barbie
Despite the wait, Barbie will undoubtedly be available for streaming. Its arrival is expected no earlier than mid-fall, ensuring that Margot Robbie’s vibrant adventure will be accessible from your own living room by the end of the year.
Barbie is set to debut exclusively on the official Warner Bros. Discovery streaming service: Max (formerly HBO Max). However, the precise release date remains uncertain. It is guaranteed to be available by the end of 2023, but an exact date is harder to determine. We can estimate based on recent Warner Bros. releases, but Barbie’s immense popularity is likely to delay its streaming debut.
Two recent Warner Bros. releases, “Shazam! Fury of the Gods” and “Evil Dead Rise,” both became available for streaming approximately 65 days after their theatrical release. While Shazam had a slightly longer wait, the overall trend suggests a two-month gap between theatrical and streaming releases.
If this trend holds for Barbie, we can expect the film to arrive on Max in the last two weeks of September. However, this estimation is based on two films that underperformed compared to Barbie. Given Barbie’s impressive success, it will likely enjoy an extended theatrical run, resulting in a delayed streaming release.
Therefore, we advise you to manage your expectations. Due to its massive popularity, Barbie may experience a slight delay in transitioning to streaming to maximize its box office earnings. We predict that its streaming release will take place in mid to late October, just in time for Halloween costumes with a pink theme.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
