Elon Musk has revolutionized the functionality of Twitter, marking the biggest update since his acquisition in October. Not only is he changing the logo of the microblogging website, but he is also rebranding it entirely. In a tweet, Musk stated, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” This new brand will be known simply as X, a concept he had discussed shortly after purchasing the company.
Musk has also named the parent company of Twitter as X Corp, a wholly owned subsidiary of X Holdings Corp, both of which are owned by Musk himself.
Musk then announced that if a suitable X logo is shared that night, it will go live worldwide the following day. He further teased the new logo by posting a photo of the familiar blue bird against a black background, emphasizing the aim to embody the unique imperfections in all of us.
Approximately an hour later, Musk released a short clip that may serve as Twitter’s new logo. In the clip, the iconic blue bird fades away quickly to reveal a bright, glowing ‘X’. During a Twitter Spaces session, Musk confirmed that the Twitter logo will indeed change, expressing the belief that it should have been updated long ago.
The bird had previously been temporarily replaced by Dogecoin’s Shiba Inu dog, resulting in a surge in the meme coin’s market value.
The logo redesign aligns with Musk’s vision to develop a “super app” similar to China’s WeChat. He has expressed his goal to transform Twitter into a platform that enables messaging, payments, and more.
The rebranding comes shortly after Mark Zuckerberg’s Meta Platforms launched Threads, a Twitter rival resembling Instagram. Threads experienced significant initial success with over 100 million signups in one week, but recent reports indicate a decline in user engagement on the new platform.
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