While it’s possible for anyone to get a 7-day free trial of the Netflix rival, which includes a number of exclusive TV shows, documentaries and films (including content previously only available on BritBox), only Roku owners will be able to unlock access for 30-days without paying a penny.
ITVX Premium usually costs £5.99 per month or £59.99 per year.
Viewers of ITVX Premium will be the first to enjoy the hotly-anticipated Big Brother reboot, hosted by AJ Odudu and Will Best. After a hiatus of almost five years, the all-new season is available to stream daily on ITVX now. ITVX also includes the Rugby World Cup final on October 28, 2023 from 8pm.
Roku OS-powered devices arrive packed with support for the biggest streamers, including BBC iPlayer, ITVX, Channel 4, My5, Netflix, YouTube, Disney+, Prime Video, Apple TV+, and Paramount+. Roku’s software is designed to be simple and customisable.
With Roku Search, it’s easy to search across streaming apps to find shows and movies available for free, with all results ranked by price. Users can interact with their Roku devices in the way that suits them – using the simple remote, voice control, or the free mobile app, with automatic software updates that ensure everything gets better over time.
The Roku Channel is an ad-supported app available for free for all customers, with hundreds of episodes of exclusive shows and films.
“The Roku OS delivers a smart TV experience like no other, with features that make it easier, faster, and more affordable for consumers to watch what they love,” said Bart Bomers, VP EMEA at Roku. “It is not without reason that Roku is the #1 TV streaming platform by hours streamed in the U.S., Canada, and Mexico”
Fire TV Stick and Fire TV-powered televisions offer a number of similar features, including support for apps like BBC iPlayer, ITVX, Channel 4, My5, Netflix, YouTube, Disney+, Prime Video, Apple TV+, and Paramount+. Voice search is also baked-in, powered by Amazon’s clever Alexa AI, which is also found inside the likes of the Amazon Echo.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
