Introducing the remarkable phenomenon known as Barbenheimer.
What started as a playful meme, pitting two movies against each other for their July 21 box office debut, has now transformed into a full-blown movement. People are no longer willing to choose between Greta Gerwig’s vibrant satire and Christopher Nolan’s monochrome biopic.
While reports indicate that Barbie is expected to surpass Oppenheimer in opening weekend earnings, we shouldn’t assume that audiences are unwilling to see both films. Just ask Tom Cruise, who famously pulled off a successful double feature strategy. Cillian Murphy, the star of Oppenheimer, has recently given his endorsement to this ambitious idea.
In an interview with La Vanguardia, Murphy was asked about Barbenheimer and wholeheartedly embraced the notion:
Surprisingly, the internet has found common ground on this idea:
Although proponents of Barbenheimer may not view these two films as a literal double feature, it appears that many are prepared to experience both on their opening weekend. But what explains this overwhelming enthusiasm for two standalone films that don’t belong to any existing franchise?
Our perspective is that audiences have grown tired of recycled blockbusters heavily reliant on CGI to sell their visual spectacle. Both The Flash and Indiana Jones and the Dial of Destiny faced challenges at the box office due to criticisms of their subpar visual effects. Many felt that these franchises should have remained dormant after the closure of Zack Snyder’s universe. Warner Bros and Spielberg chose not to return for Indiana Jones 5.
Now, we have two movies that exist on opposite ends of the creative spectrum, offering a refreshing taste of originality with visually striking scenes predominantly captured in-camera. It harkens back to the good old days of cinema. For an audience weary of characters duking it out in front of green screens, this double bill feels like a breath of fresh air. Take a deep breath, even if the scent resembles a fusion of Barbie Kiss perfume and nuclear fallout.
As you are well aware, both Oppenheimer and Barbie will grace the screens of your local theater on July 21.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
