Nearly half of all global internet traffic came from bots in 2023, the highest level Imperva has reported since it began monitoring automated traffic in 2013, according to 2024 Imperva Bad Bot Report, an analysis of automated bot traffic across the internet.
For the fifth consecutive year, the proportion of global web traffic associated with bad bots rose, reaching 32% in 2023, up from 30.2% in 2022, while traffic from human users decreased to 50.4%.
Australia remained in the top three countries targeted by bad bots, representing 8.4% of all bot attacks globally; ranking third behind the US and the Netherlands.
Bots (good and bad) now make up 36.4% of the country’s total internet traffic, underscoring that businesses across the nation still face a threat from malicious and automated traffic. Australia’s bad bot traffic grew to 30.2% in 2023, an increase of 23.2% year-on-year.
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Imperva director of technology Asia Pacific and Japan Reinhart Hansen stressed the criticality of taking proactive steps against bad bots as they grow in sophistication.
“With attackers increasingly exploiting API vulnerabilities and lapses in business logic guardrails, a proactive stance is essential to prevent data breaches, account takeovers, and large-scale data theft. From simple web scraping to malicious account takeover, spam, and denial of service, bots negatively impact an organisation’s bottomline by degrading online services and forcing more investment in infrastructure and customer support. Organisations in Australia must proactively confront the menace of bad bots as attackers sharpen their focus on API-related abuses that can lead to compromised accounts and data exfiltration,” he said.
“Organisations face substantial financial losses every year due to automated traffic, a concern that cuts across all industries,” notes Imperva senior vice president for APJ George Lee.
“Automated bots are on track to outnumber human-generated internet traffic, and with the proliferation of AI-powered tools, their presence is becoming increasingly pervasive. It’s imperative for enterprises to prioritise investment in bot management and API security solutions to effectively combat the threat posed by malicious automated traffic.”
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Tyler Fields is your internet guru, delving into the latest trends, developments, and issues shaping the online world. With a focus on internet culture, cybersecurity, and emerging technologies, Tyler keeps readers informed about the dynamic landscape of the internet and its impact on our digital lives.
