Loyal Customers Start to Withdraw After Brand’s Socially Unacceptable Mentions on Social Media
Credit: Unsplash/CC0 Public Domain A new article published in the Journal of Marketing by researchers from the University of Arkansas and Northeastern University focuses on the study of social media disengagement. Social media disengagement refers to the psychological motivation of individuals to distance themselves from a brand on social media. The article, titled “For Shame! …