Apple just announced that WWDC 2024 is set to kick off on June 10, 2024, and there’s a lot of expectation that Apple will make some new AI announcements this year.
Apple’s announcement event states that there will be a special event at Apple Park in Cupertino, California, which is where the M2 chip, along with the newly redesigned MacBook Air, was announced at WWDC 2022, and where the MacBook Air 15-inch, M2 Ultra, and Apple Vision Pro were announced at WWDC 2023.
Rather than being a consumer product affair, WWDC (short for Worldwide Developer Conference) is a weeklong conference in California that is much more geared towards professional software developers in the Apple ecosystem than introducing new products, but Apple has used the conference’s opening keynote in recent years to make major new announcements, like the Mac Pro, Apple M2 chip, and more.
A lot has happened since the last WWDC, namely the explosive growth of generative AI, which Apple has said will be coming to its products later this year. Given the audience for this conference, June 10 would seem like a perfect time to lay out Apple’s AI strategy to compete with the likes of Google and Microsoft.
Apple is notoriously tight-lipped about its reveals before they are announced on stage, but they do drop hints, and Greg Joswiak, Apple’s senior VP for marketing wasn’t exactly subtle in his sharing of the announcement on X (formerly Twitter).
Mark your calendars for #WWDC24, June 10-14. It’s going to be Absolutely Incredible! pic.twitter.com/YIln5972ZDMarch 26, 2024
While AI likely won’t be the only thing we see at WWDC 2024, all signs point to this being a major AI announcement, at least as far as Apple’s strategy for AI going forward.
- This story is developing…
Wanda Parisien is a computing expert who navigates the vast landscape of hardware and software. With a focus on computer technology, software development, and industry trends, Wanda delivers informative content, tutorials, and analyses to keep readers updated on the latest in the world of computing.
