Home Entertainment After Weeks of Criticism, Max Resolves the Creator Label Issue

After Weeks of Criticism, Max Resolves the Creator Label Issue

Warner Bros. Discovery has been compelled to backtrack on their controversial decision to categorize film directors and writers under a single “creators” banner, following widespread criticism from filmmakers and Hollywood’s directors and writers guilds. The company has acknowledged that the listings on HBO Max will be restored to their original format, attributing the issue to a technical oversight. It’s puzzling why they didn’t claim a hacking incident instead.

DGA President Lesli Linka Glatter, amidst successful contract negotiations with the studios, has expressed the Guild’s unwavering commitment to protecting directors’ rightful credit and recognition for their creative work. Glatter emphasized the Directors Guild’s long-standing fight to ensure directors receive the recognition they deserve.

Glatter has strongly condemned Warner Bros. Discovery’s unilateral decision to merge directors, writers, producers, and others into a generic “creators” category, without any prior notice or consultation. She views this move as a disrespectful insult to DGA members and the overall union, as it undermines the individual contributions of artists. Expressing concern over this troubling trend, Glatter has stated that the DGA will take strong actions, in solidarity with the WGA, to ensure every artist receives their due credit.

In an embarrassing turn for Warner Bros. Discovery, it has taken them over a month to correct the altered credits on Max due to a technical transition oversight. A Max spokesperson has apologized for the mistake and acknowledged that the talent behind the content on Max deserves proper recognition. However, the delay in rectifying the issue raises questions about their efficiency.

The explanation given for the delay is that the fix required platform-by-platform adjustments due to the large number of films, TV shows, and specials that needed to be reviewed. It is worth noting that today marks the 58th day of the Writers’ strike, while the contract between SAG-AFTRA and the AMPTP expires on June 30 without any agreement reached yet. Max would be left with limited content without the involvement of actors or writers.

Tick, tock.

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