HCLTech showcases its digital marketing solutions on Sitecore platforms

HCLTech has recently announced that its digital marketing technology solutions, the Advantage Experience platform and Advantage Content Connect, are now officially listed in the Sitecore Partner Solution Catalogue and Sitecore Marketplace. These solutions have the capabilities to drive transformational content operations and experiences for marketers. According to Shyam Enjeti, Executive VP of Digital Business Services at HCLTech, these innovative solutions empower businesses to build enterprise marketing platforms that deliver meaningful, contextual, and intuitive digital experiences. The collaboration with Sitecore will bring immense value to organizations seeking to unlock their full digital potential.

The HCLTech solution, Advantage Experience platform, powered by the Sitecore product stack, provides an end-to-end framework to develop digital marketing capabilities for marketers across different digital touchpoints. This includes brand marketing, prospect conversion, and retention. Enterprises can use the platform to fast-track their platform implementation, integrate seamlessly with core systems, choose modern channels, and deliver MarTech platforms at scale.

On the other hand, Advantage Content Connect is a wide connector that streamlines product content and assets. It enables catalogue synchronization across Sitecore DXP, Content Hub, and OrderCloud. Advantage Content Connect helps content creators collaborate, manage, and publish content across various channels while maintaining content consistency and brand identity.

HCLTech is a global company with more than 223,000 employees across 60 countries. They specialize in digital, engineering, cloud, and AI capabilities, offering a wide portfolio of technology services and products. They work with clients in various industries, including financial services, manufacturing, life sciences, healthcare technology and services, telecom and media, retail and CPG, and public services. As of the 12 months ending June 2023, HCLTech’s consolidated revenues totalled $12.8 billion.

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